Thursday, July 5, 2012

Social CRM: Where Social Media and Customers Meet

Social media is here to stay. Love it or hate it, social media can be a powerful tool in the marketing tool basket. But how do we leverage all this social media-ness, and still engage our customers? Is it even possible? The key is still creating and maintaining those relationships, whether through social media or live, in person meetings. It is still all about the customer, and social media can enhance the customer experience and invite the customer to be a collaborator.

So don't just create a Facebook page or a LinkedIn profile and hope they will come. You have to create those moments and utilize the power of the Internet and social media to keep the customer engaged.

If you build it right, they will come.

1 comment:

  1. The key is still creating and instagram followers hack maintaining those relationships, whether through social media or live, in person meetings..

    ReplyDelete